Facebook short form
Quick, captioned clips introduce one idea at a time. A strong opening helps people stop scrolling; a clear takeaway gives them a reason to watch or share.
Why it matters: Short video can help the page reach people who do not already follow it.
Facebook videos
Use longer video when the subject needs a demonstration, story, interview or fuller explanation. Give it a clear title and structure so viewers know why to stay.
Why it matters: Video creates room to explain expertise and build familiarity.
Facebook posts
Share updates, photos, event information, customer stories and useful answers. Ask a genuine question when discussion is useful, and respond to comments.
Why it matters: Consistent posts keep the page useful between campaigns and make it easier for people to interact.
Facebook Ads
Use paid campaigns to put a clear offer or message in front of a defined audience. Match the creative and landing page to one goal, then track meaningful actions rather than impressions alone.
Why it matters: Ads can extend reach and support measurable enquiries, sign-ups or sales.
One platform, one clear role.
Explore the overview and see how each channel can work together.